Steven Cook
eMarketer’s Ramsey: Mobile Is Now ‘The No. 1 Medium’ For Content
Asco-founder of eMarketer 23 years ago and now its chief content officer, GeoffRamsey has had a front-row seat to watching the many ways businesses have ...
12-11-2019
P&G CIO: IT Is All About Serving & Delighting Consumers
As CIO atP&G, Javier Polit is leading the multibillion-dollar CPG giant through aperiod of great transformation. He’s not only responsible for the company’s technologyinfrastructure and ...
10-15-2019
What It’ll Take To Make Immersive Tech A Scalable Reality
This article is part of our March 2019 series about emerging technology. Click here for more.
03-23-2019
SXSW Panelists Tell The Truth About Innovation
Innovation is rarely that lightbulb moment many have come to associate with the word. Rather, it involves much foresight, buy-in from the top and across ...
03-05-2019
Voice Goes Deep
This article is part of our March 2019 series about emerging technology. Click here for more.
02-20-2019
Nielsen: 82% of marketers expect big boosts in 2019 digital media budgets
As marketing leaders head into next year’s business planning and budgeting season, understanding the marketing and media landscape takes on added significance. Enter the Nielsen ...
07-22-2018
Beautyrest Remakes Its Bed In The Name Of Digital Transformation
Like many other retail sectors, the bedding industry is feeling the impact of shoppers going online before or in lieu of going into a store. ...
06-08-2018
Seen And Heard At SXSW Interactive
More than 85,000 people from across the globe descended on Austin, Texas, for the 32nd annual South by Southwest (SXSW) Conference. At their ready: more ...
03-19-2018
10 ‘Experience Makers’ Weigh In On Future Of CX
This article is part of CMO.com’s March/April series about emerging technology. Click here for more.
03-16-2018
Corporate Culture Looms Large On Customer Experience
Whether you’re strategizing about customer experience or user experience, it is important to establish an empathetic customer-centric culture to do them both right. So said ...
10-14-2017
Marketing Is Outdated—Here’s Why And What To Do
While at a trade show in Chicago more than 20 years ago—when I was the global director of the Coca-Cola Company’s first strategic innovation group ...
08-10-2017
Stuff You Should Know About Multimedia Content Creation
This article is part of CMO.com’s September series on the state of media and entertainment. Click here for more.
08-02-2017