Thomas Barta
Five Game-Changing Insights for Lasting Customer Connections
thAdobe Think TankThere was wide panel consensus that brand experiences must be meaningful to customers and consistent with the brand promise (or purpose). But how ...
07-12-2017
7 CMO Rules To Crack Big-Data Customer Insights
Many top marketers are facing a new leadership challenge: how to get actionable, C-suite-relevant customer insights from big data. During the research for “The 12 ...
03-28-2017
Why CMOs Are Always The First To Go
Korn Ferry’s latest numbers make for a chilling read. According to the search firm’s brand new C-suite study, top marketers are the first to fall ...
02-07-2017
‘Big Bang’ Innovation—Sure, But Don’t Discount Little Tweaks
Growth is at the heart of every marketer’s work. Growing market share, growing revenue, growing customer advocacy—marketing and growth belong together like bread and butter. ...
01-16-2017
Inspiration Is A Marketer’s Most Powerful Weapon
As a customer-focused leader, you—the CMO—are in the inspiration business. The biggest part of your role is to mobilise people in your company to create ...
12-09-2016
Three Leadership Skills Every CX Leader Needs To Master
It’s funny, shaping a company’s customer experience (CX) is, perhaps, the biggest leadership challenge of a business. Yet the leaders in charge of this crucial ...
11-28-2016
Trust And How To Build It
In a marketing team, trust is the foundation for everything.
10-23-2016
CMOs: It’s Time To Up The Game In Team Skills Building
Every CMO agrees: skills are central for marketing teams’ business impact and internal standing. But when it comes to building those skills, the marketing department ...
09-12-2016
Three Ways To Grow As A Customer Leader
Customer leaders must know what their customers want. To come up with innovative ways to market their products, customer leaders need to know what those ...
08-18-2016
Two Ways To Prove That Marketing Works
Many non-marketing leaders don’t fully understand why marketing is essential for the company. That’s why making the case for marketing to them may be more ...
07-13-2016
How CMOs Can Get Their Priorities Right
What’s the most common struggle for customer leaders? Relentless time pressure! Never before have executives had to deal with so many priorities, tasks, deadlines, and, ...
06-18-2016
When CMOs Need ‘A Bulldozer’
CMOs have to make things happen for customers. One way of doing that is by building consensus with colleagues. But, sometimes, CMO’s life is about ...
05-07-2016
