Vebeka Guess
Three Things Content Marketers Don’t Know About Machine Learning — But Should!
We hear a lot about how machine learning will be a part of every content marketer’s future. But, in reality, machine learning is here and ...
07-21-2016
Omni/Multi/Cross-Channel Marketing: The Evolution Of The Customer Experience
The Internet today is a very different place than it was a few years ago, and as capabilities and features have increased, so have customer ...
03-03-2016
Omni-Channel, Multi-Channel, and Cross-Channel Marketing: The Evolution of the Customer Experience
The Internet today is a very different place than it was a few years ago, and as capabilities and features have increased, so have customer ...
02-23-2016
How to Make “Surprise and Delight” a High-Performance Customer Experience Strategy
The introduction of the Internet in 1991 led to an unprecedented shift in marketing practices. No longer were telephone calls and postal mail the only ...
02-02-2016
Shoppable Media: The Next Frontier
The trend is clear: Online shopping experiences are becoming less commerce-centric and more content-driven. Home and category pages leading with lifestyle videos, lookbooks, and trend-ambassador ...
10-06-2015
Watch the Look, Shop the Look
Have you been experimenting with shoppable video? If not, you should. Over 100 million hours of how-to videos were watched this year alone, so it’s ...
08-13-2015
Adobe Is Transforming Shoppable Experiences
The best online retail experiences show their latest trends in lookbooks, scenes, or virtual showrooms with links to “shop the look.” But how many times ...
03-02-2015
How Big Brands Use Customization to Drive Engagement
A growing trend in retail is to offer customization of products. There is great potential here to increase engagement, foster brand loyalty, and boost conversions ...
11-25-2014
