Adobe named a leader in the IDC MarketScape: Worldwide eSignature Software 2021
The global pandemic has dramatically changed the way we work, and how businesses interact with their employees and customers. The new hybrid-work ‘normal’ means companies of all sizes must find new ways to keep business moving, while improving their employee and customer experience as a foundation for growth, innovation and prosperity.
Affirming the importance of e-signatures as a driver of digitization and automation, the IDC MarketScape has named Adobe a Leader for Worldwide eSignature Software 2021. The IDC MarketScape recognizes Adobe’s “broad experience and vision around how integrated productivity software and digital workflows transform business processes and customer and employee experiences” as a key differentiator.
Transforming the customer experience at TSB Bank
As an example of Adobe transforming customer experiences, TSB Bank, a financial service provider to consumers and businesses across the UK, is using Adobe Sign to transform paper-based forms and in-person interactions into entirely digital experiences. TSB launched new self-service online forms that allowed its personal banking and business customers to apply for products and services online, including government-backed business loan schemes, all enabled by Adobe Sign e-signatures.
- The bank processed 140,000 forms in 3 months, digital self-service rose from 84 percent to 93 percent, with thousands of customers completing important tasks remotely and at their convenience.
“Turning paper-based forms digital has been a real game-changer for us. It has demonstrated the benefit of a modern, flexible digital infrastructure and the value of working with strong, capable partners. Working with Adobe has allowed us to be agile in our response to the pandemic and the rapidly changing situation ahead of us.”
Suresh Viswanathan, COO, TSB Bank.
Beyond e-signatures, Adobe uniquely delivers world class digital workflows for all types of documents — not just contracts — embedded directly within the top applications people use every day. Deep integrations with companies like Microsoft, Salesforce, Workday, ServiceNow make it easier to get work done across a broad range of use cases for government, financial services, healthcare & life sciences, and everyday business processes in companies of all sizes. And we have extended this to include seamless experiences across the customer journey (think last mile) with integrations in Adobe’s customer experience platform, including AEM Forms, AEM Sites, Magento and Marketo.
“The recognition of Adobe as a Leader in e-signatures validates our efforts to help organizations transform how they operate and collaborate in today’s hybrid work environment,” said Simon Longbottom, vice president, Digital Media at Adobe. “This transformation is leading to faster and more convenient, personalized experiences, as well as greater revenue and operational efficiencies, reduced costs and risks, and progress in meeting sustainability goals, at scale.”
In addition to streamlining business processes with the ability to manage end-to-end document and e-signature workflows from within existing applications, our customers tell us our open, flexible platform, thoroughly documented APIs, collaborative support, and transparent pricing are helping make cost-effective business transformation a reality. Our focus is 100 percent on enabling business transformation on our customers’ terms — with easy-to-implement digital experiences that drive revenue growth and promote their brand, not ours, and are tailored to their unique business needs.
The IDC MarketScape report further attests to our customer’s success as an Adobe strength, stating that “Customers that we spoke to consistently indicated that the Adobe solution provided good value for their investment.”
Trusted by more than a million customers and most of the Fortune 100 — and the preferred e‑signature solution for Microsoft — Adobe partners with customers to transform how digital work happens. The result is highly effective digital document workflows designed to augment how people work, to accelerate operational efficiency, and to improve employee and customer experiences.
See why Adobe is a Leader in worldwide e-signatures — download a complimentary report excerpt now.