Customer Stories

Barbie and Adobe Firefly Generative AI: Bringing magic to Mattel’s packaging

How Mattel’s design teams use Adobe Creative Cloud tools to ideate with 3D mockups and accelerate workflows.

Read the article

Filters

Showing articles for

Clear all
Still image from The Korean-Canadian director’s one-minute film, What Did They Say?

Awards

Filmmaker Kevin Jin Kwan Kim shares personal stories about the immigrant experience

Adobe MAX Creativity Award honoree for Storytelling used Adobe Creative Cloud apps to create his winning short film "What Did They Say?"

02-04-2025

Image created using Substance 3D.

3D

Microsoft Viva brand expression: How Substance 3D empowers motion designers

Discover how motion designer Wes Cockx transformed Microsoft Viva’s visual identity using Substance 3D, Cinema 4D, and After Effects. Explore his creative journey, workflow, and insights into designing a new Brand Expression.

02-03-2025

An image from Thomas Dubois’s Adobe MAX Creativity Award-winning “Kimono” series.

Creativity

Thomas Dubois proves you can build a career out of passion projects

2024 Adobe MAX Creativity Award honoree discusses his use of Adobe tools to create winning works as an art director, filmmaker, and digital worlds creator.

12-10-2024

Adobe Express now inside Box.

Adobe Express

Adobe Express for Box: Bringing together creativity and collaboration in the cloud

Discover the new Adobe Express integration within Box to streamline image editing, enhance collaboration, and boost productivity. Learn how teams can securely edit and manage content directly in Box using powerful Adobe tools and AI capabilities.

12-10-2024

Bring your IF to life.

Adobe MAX

Behind the scenes: How Paramount+ used Adobe Firefly generative AI in a social media campaign for the movie IF

The movie IF centers around a girl named Bea. While dealing with difficult life circumstances, she begins to see fantastical creatures, eventually revealed to be the imaginary friends (‘IF’). In developing the promotional strategy for the film, the team created a social media campaign that encouraged followers to submit a description of their IF and within minutes, receive a custom digital drawing. The team turned to Adobe Firefly generative AI to make this social campaign a reality.

12-09-2024

Group of people on stage.

Customer Stories

Giving the next generation of creators a jumpstart: Creativity for All and the Adobe Certified Professional program

Through Adobe’s partnership with Certiport, a leader in performance-based testing, the Adobe Certified Professional program encourages students to aim higher, explore digital and creative skills and careers, and earn professional credentials in Adobe Express, Creative Cloud, and Acrobat apps. And, with 80% of hiring managers telling us that creative credentials signal high-quality candidates, Adobe credentials help students jumpstart future careers.

12-03-2024

Psychedelic art virtual reality worlds collide in pop dance.

Creative Inspiration & Trends

Escaping to the familiar — and the surreal: Adobe 2025 creative trends forecast

Adobe's annual Creative Trends forecast for 2025

12-03-2024

Group of people taken by Ripple Effect Images.

Non-profits

Ripple Effect Images turns ripples to waves for nonprofits with in-depth storytelling

Nonprofit uses Adobe Creative Cloud apps to create and promote stories for improving the lives of women and girls around the world.

11-21-2024

Images of Nonprofit organizations.

Non-profits

How nonprofits save resources to increase their impact with support from Adobe Acrobat Pro

Adobe Acrobat for Nonprofits helps global organizations streamline operations and accelerate missions. By digitizing document workflows, nonprofits like JSI/World Education, BRIDGEGOOD, and CyArk save time and money, enhance communications, and better serve communities.

11-21-2024

Seven West Media working on desk top computers.

Customer Stories

Seven West Media increases audience engagement by creating social media with Adobe Express

As Seven West Media, a leading media and broadcast company in Australia, aims to deliver more content across more channels, the workload of the graphic designers started to skyrocket. That’s when teams turned to Adobe Express. The online design app makes it simple for anyone, anywhere to create clean, on-brand graphics that help stories stand out and attract attention.

11-19-2024

Silhouette of group of people meeting at sunset.

News

Adobe and Microsoft strengthen partnership to empower marketing teams and accelerate business outcomes

Blog highlights the value of Adobe x Microsoft partnership. It includes the latest product innovation with Microsoft - Adobe Marketing Agent and Federated Audience Composition with Microsoft Fabric. The blog is expected to create buzz among customers at Microsoft Ignite(11-19 - 11/21). The customers can be identified for private preview for Adobe Marketing Agent.

11-19-2024

Auburn University students.

Education

Auburn University students build workforce skills and explore the role of police in society with the help of Adobe Express

Dr. Makeela J. Wells, assistant professor of sociology at Auburn University, knows the importance of connecting classwork to real-world opportunities. For her Police and Society class, Dr. Wells asked students to research issues in policing that impact police officers, such as safety precautions during domestic violence calls or dealing with mental health challenges experienced by officers. Rather than having students deliver their research only as written papers, she asked them to combine their research into an eye-catching, informative six-slide infographic created with Adobe Express.

11-12-2024

Load more articles