The three keys to transforming customer experience in the digital age
The world's most successful brands are upleveling customer experiences using an experience-led growth strategy, supported by experience-led customer acquisition, personalized insights and engagement, and using generative AI to scale content creation.
11-01-2023
Celebrating 30 years of digital transformation with Adobe Acrobat
30 years ago Adobe invented PDF and shared it with the world. On June 15, we'll celebrate how the foundational format has changed how we work and live -- and its ongoing relevance for everyone -- from individuals and small businesses to the world's largest enterprises.
06-15-2023
Seeing is believing: It's time to restore trust in online media
In the age of generative AI, transparency is key. Adobe has been working to build a global coalition called the Content Authenticity Initiative, whose goal is to restore trust in digital content. Adobe's General Counsel and Chief Trust Officer Dana Rao shares more about the CAI solution, momentum behind the coalition, and why the time to act is now.
05-15-2023
Introducing Vector Recoloring with Adobe Firefly
Introducing Vector Recoloring with Adobe Firefly
04-24-2023
Reimagining our video and audio tools with Adobe Firefly
The latest innovations from Adobe Firefly.
04-17-2023
NAB 2023: Introducing Text-Based Editing in Premiere Pro, Properties panel in After Effects, and much more
NAB is always a highlight, but we’ve never been more excited about what we’re bringing to the show. We’re introducing Text-Based Editing in Premiere Pro, an entirely new way to edit that makes creating a rough cut as simple as copying and pasting text.
04-13-2023
Adobe Summit Sneaks showcase visionary new commerce and marketing AI innovations
Every year, Adobe’s “Sneaks” events offer an exciting glimpse at the future – straight-from-the-labs employee projects that use Adobe technologies to create next-generation customer experiences. At Adobe Summit 2023, Sneaks are returning in person – co-hosted by actress and comedian Tig Notaro – to showcase Adobe’s latest innovations for a live audience in Las Vegas.
03-22-2023
How to prevent parental signature forgery in the world of digital remote learning
Learn how to prevent parent signature forgery on electronic documents. Follow these 3 steps to verify and secure e-signatures for remote and hybrid learning.
12-07-2022
Exploring smart tools in Creative Cloud that speed you up
There are dozens of ways to get things done in Creative Cloud, and now there are even faster ways to work, many of them thanks to artificial intelligence powered by Adobe Sensei seamlessly integrated into your workflows. Tasks that used to take hours can be accomplished with just a few clicks, so you can spend more time creating and less time on tedious, manual work.
10-18-2022
Behold the bold — announcing the 2022 Adobe Experience Maker Awards winners
The Adobe Experience Maker Awards recognize and celebrate innovative, bold, and impactful achievements as customer experience drives digital transformation across industries and around the world.
06-24-2022
Adobe Stock is making video more accessible and affordable
Adobe Stock is making video easier for everyone to access and afford. We’re adding HD video to most multi-asset plans — with no increase in plan pricing. Adobe Stock is the best choice for creators who want to lower costs, save time, and simplify licensing.
05-17-2022
Adobe Fresco adds Liquify and Magic Wand, debuts new price option and more in 3.6 release
Adobe Fresco is a completely free drawing and painting app just for those who love to create art.
05-10-2022