Joe Martin
Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than ten years in consumer data analysis, corporate strategy, and digital marketing. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe is currently a social analytics lead at Adobe.

Are We Nearing the End of Email?
Powderskier1416@juno.com. That was my first email account in 7th grade. You could find me talking with my friends either there or on AOL Instant Messenger ...
01-31-2019

Visual Communication is Key to Improve Customer Experience
July 1, 1941, the Brooklyn Dodgers were facing off against the Philadelphia Phillies at historic Ebbets Field. It was broadcast on NBC, but it wasn’t ...
01-24-2019

2019 the Year of Productivity
The future of work is only as good as the productivity software you rely on. Time and money are two of the most important things ...
01-16-2019

Social Analytics is the New Survey
How likely are you to recommend this product to a friend? Please answer on a scale from 1-10. This simple question developed by Fred Reichheld ...
05-14-2018

Blockchain, AI, and Quantum Computing make for a perfect Dunkirk style 2018
The movie Dunkirk follows the heroic actions of many leading up to saving thousands of troops stuck on the Dunkirk beach in France. The events ...
12-12-2017

3 Marketing Things I’m Grateful for this Week
The turkey is thawing, the pie crusts are waiting to be filled and the teams are preparing for some football. This Thursday will no doubt ...
11-22-2017

18 months After Pokemon Go, Where Do We Stand on Altered Reality?
“Pokémon Go: Meaningless Obsession or Augmented Reality Catalyst?” was a headline of a post I wrote in the summer of 2016 shortly before the gaming ...
11-02-2017

Did You See the New Trailer for Star Wars?
Did you see the new trailer for Star Wars? That is no doubt the phrase around the water cooler this week. The trailer was definitely ...
10-11-2017

Social on the Front Lines of Customer Experience
The 1960s brought about Volkswagen buses, MadMen advertisers, and the first call centers. For the next 40 years, these support farms led our customer service ...
10-04-2017

Future of Work Social Insights: UK, Germany High on Automation and Innovative Workplaces
“Can you run a complex algorithm for me that will save me time and make my company more money?”
06-23-2017

Could Customer Experience Be as Simple as a Light Post?
What creates a great customer experience? Is it a good interaction with customer service or, perhaps, a mobile website or app? Is it personalized messaging? ...
05-04-2017

ADI: Despite Some Fear, People Are Positive About Automation
I have been fascinated by robots my whole life. Some of my favorite movies as a teen featured robots: “Terminator,” “Robocop,” “I, Robot,” and “Short ...
02-25-2017