Michael Klein
4 data-driven tips for holiday ecommerce success
Historical data from previous peak seasons shows how retailers can win during the 2021 holidays.
09-16-2021
The path to personalization maturity
5 reasons why retail and travel companies fall short of personalized experiences at scale
09-01-2021
How Bridgestone re-aligned its digital marketing with Adobe Experience Cloud
How Bridgestone re-aligned its digital marketing with Adobe Experience Cloud
04-28-2021
Achieving success in retail’s new normal
When COVID-19 struck, retailers worldwide took a major hit — causing some stores to close, many more still threatening to, and consumers turning (even more ...
12-16-2020
Online grocery traffic surged up to 300% during COVID-19
Stuck at home, wary about visiting stores, or both, American consumers embraced online grocery shopping with open arms in the early months of the COVID-19 ...
08-26-2020
How Retailers Can Build Relationships With Customers From a Distance
It’s often said that distance makes the heart grow fonder, that being apart can strengthen the bonds between loved ones. But what about the bond ...
06-23-2020
4 ways businesses can bridge physical and digital retail
Just because you sell online doesn’t mean you can’t also sell through brick and mortar. Here’s how to marry the two successfully.
06-18-2020
There’s No One-Size-Fits-All Communications Strategy in Retail
”It’s not you,” The Wall Street Journal assured readers. “Clothing sizes are broken.”
05-29-2020
When B2C Brands Invest in Digital, They Light the Way to Future Lifestyles
Economies and customer behaviors evolve day by day, but large changes to the landscape don’t always come with a warning. The COVID-19 pandemic, for instance, ...
05-18-2020
Adobe Unveils New Customer Experience Management Innovations Across Adobe Experience Cloud at NRF 2020
The retail industry is going through a radical change. Customers today are interacting with their favorite brands on mobile devices and computers, using in-store kiosks, ...
01-14-2020
5 Reasons You Should Drop by The Adobe Booth at NRF 2020
The National Retail Federation is expecting close to 40,000 attendees at Retail’s “Big Show” in New York City’s Jacob Javits Center next week. While there ...
01-10-2020
Adobe Delivers New Customer Experience Management Innovations for Retailers at NRF 2019
To stand out as a retailer, you must be exceptional which comes down to one thing – experience. The customer experience is always right, and ...
01-15-2019