Stephen Frieder
Stephen Frieder is committed to helping Adobe define and deliver customers’ digital experiences. As President, Adobe Americas, he is responsible for Adobe’s Digital Media, Digital Marketing and Government businesses. He designs go-to-market strategies that leverage the expertise of the company’s technology, business, financial, and marketing teams. Since joining Adobe in 2009, Stephen has brought together strategic thinking with operational leadership. Over the past seven years, he has worked with leaders in retail, restaurant, health care, technology, manufacturing, consumer packaged goods, and the service industry. He has shown leadership teams from organizations across these sectors the capabilities and opportunities of digital transformation. At Adobe, Stephen has created high-performance teams that offer solutions for every type of customer—from emerging artists to global brands. Stephen’s success at Adobe builds on over 15 years of experience managing sales and strategy at technology firms. Prior to Adobe, he was Vice President of Sales for Omniture. He is a graduate of Connecticut College and the Fordham University Graduate School of Business Administration. You can follow Stephen on Twitter @SFrieder or LinkedIn at: https://www.linkedin.com/in/stephen-frieder-2797413

The missing link: AI and the content supply chain
Learn more about powering content supply chain with generative AI to make it more seamless and efficient.
06-24-2024

Personalization at scale is the future of guest experience
How Adobe Helped Marriott International Improve Its Guest Experience. The global hotel chain drove personalization of every guest touchpoint with Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.
03-28-2024

Generative AI is powering the business ecosystem of the future
Adobe Firefly and Adobe Sensei GenAI have set the standard for personalization at scale.
11-09-2023

Dick’s Sporting Goods and Adobe Experience Cloud to drive mass personalization
Dick’s Sporting Goods has selected Adobe Experience Cloud to drive the next phase of its digital transformation, with a focus on customer insights and real-time personalization.
11-16-2021

BJ’s Wholesale Club taps Adobe Experience Platform to enhance its membership and marketing engagement strategy
BJ’s Wholesale Club, a leading membership warehouse club in the Eastern US is leveraging Adobe Experience Platform to drive growth and retention in membership base.
04-26-2021

4 takeaways from NRF 2021 — chapter one
“Retail’s Big Show” hosted by the National Retail Federation took place virtually this year, similar to other traditionally live events, such as the Consumer Electronics ...
02-04-2021

Tractor Supply Co. shows resilience during COVID-19, taps Adobe Experience Cloud to drive growth
Tractor Supply Company has been in business for over 80 years. In today’s competitive and challenging retail environment, the company has carved out a niche ...
10-01-2020

Walgreens Boots Alliance Selects Adobe Experience Cloud for Next Phase of Digital Transformation
The first Walgreens opened in 1901, as a single pharmacy on the south side of Chicago. When it joined forces with Alliance Boots, the combined ...
06-30-2020

Delivering Greater Citizen Experiences in 3 Easy Steps
We live in a digitally connected world where our opinions are shaped by our experiences, whether it’s booking a train or applying for a passport.
11-13-2019

The Next Chapter in Digital Transformation: From Intuition to Impact
In an era where practically every food truck—and even the neighborhood lemonade stand—has a social presence, it’s time we stop talking about the basic benefits ...
04-23-2019

Want a Smooth Digital Transformation? Ask These Seven Questions
In my role at Adobe, I hear directly and daily about the challenges, opportunities and successes of hundreds of CEOs, CMOs and other digital officers ...
08-15-2018

When Going Digital Gets Real
In the era of digital experiences, customer knowledge is currency. After all, you need to know your customers intimately if you want to engage them ...
01-29-2018