Ely Greenfield

Ely Greenfield is the Chief Technology Officer and SVP of Adobe’s Creative Products, overseeing Creative Cloud, including flagship applications like Photoshop, Premiere Pro, and Illustrator, as well as generative AI initiatives like Adobe Firefly.

As CTO of Adobe’s Creativity & Productivity business, he drives technology strategy, fostering innovation across Creative Cloud and Document Cloud. Ely led the launch of Adobe Firefly, the company’s first commercially safe generative AI model, now integrated into Adobe’s workflows to empower users of all skill levels.

Ely also oversees Adobe Research, focusing on AI, creative design tools, and immersive media. Before rejoining Adobe, Ely was CTO of AppDynamics, leading engineering for scalable systems. Earlier, he spent 20 years at Adobe and Macromedia, contributing to product development and business incubation, including Adobe Express. Ely holds a computer science degree from Brown University.

Image of racecar using AI-powered creation in Firefly.

news

Adobe extends leadership in video: unleashing new AI-powered creation in Firefly, reinventing color for editors in Premiere

Adobe unveils new AI video tools in Firefly, Color Mode in Premiere, and Frame.io Drive to transform how creators make video.

04-15-2026

Adobe MAX Ideate, create, and produce faster than ever.

news

Our view on Agentic AI: AI assistants that work for you, in your favorite apps

Learn more about Adobe's view on its creative apps and agentic AI —intelligent assistants that live inside your favorite creative tools, helping you move faster from idea to execution with personalized support, conversational control, and seamless orchestration across apps.

10-28-2025

Our vision for accelerating creativity and productivity with agentic AI

news

Our vision for accelerating creativity and productivity with agentic AI

Adobe is sharing its vision for AI agents that will help people scale their impact across applications like Acrobat, Adobe Express, Photoshop, and Premiere Pro.

04-09-2025

Partnering to bring customers choice in AI models

news

Partnering to bring customers choice in AI models

Adobe is providing customers the choice to switch between Firefly models that are IP-friendly for production use and non-Adobe models that offer different aesthetic styles.

03-18-2025

Adobe Firefly image.

News

New Structure Reference capabilities in Adobe Firefly bring a new level of creative control to ideation

Structure Reference enables users to easily apply the structure of an existing image to newly generated images instead of having to describe every detail.

03-26-2024

Adobe Firefly image.

news

New Structure Reference capabilities in Adobe Firefly bring a new level of creative control to ideation

Structure Reference enables users to easily apply the structure of an existing image to newly generated images instead of having to describe every detail.

03-26-2024

Adobe Firefly Generative AI & Adobe Express to inspire millions to create in partnership with Google

news

Adobe Firefly Generative AI & Adobe Express to inspire millions to create in partnership with Google

Adobe is bringing Firefly and Adobe Express into Bard, Google’s experimental conversational AI service. Users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly generated images directly in the Bard platform.

05-10-2023