Brent Dykes
BYU Reclaims Top $15K Prize at 2015 Adobe Analytics Challenge After Two-Year Hiatus
Last Friday, six student teams from four universities battled for their unfair share of $30K in prizes at the 14th Adobe Analytics Challenge (AAC), an ...
11-11-2015
Why the New Adobe Marketing Cloud ID Service Should be on Your Radar
As a tech geek, I’ve often debated about whtether to adopt a new technology or not. While there’s some prestige in showing off cutting-edge technology ...
10-20-2015
Kellogg Students Turn Lenovo Data into $15k Win at Adobe Digital Analytics Competition
Adobe recently completed its 13th Adobe Digital Analytics Competition (ADAC) and handed out almost $30,000 in prizes to up-and-coming analytics talent. This popular annual event ...
12-05-2014
Refresher on Adobe Analytics’ Marketing Channels Reports: Part IV
In the previous blog post in this four-part series, I covered the final step in the two-step process for configuring your Marketing Channel reports. I ...
11-12-2014
Refresher on Adobe Analytics’ Marketing Channels Reports: Part III
In the previous article in this four-part series, I provided a brief overview of the Marketing Channels reports and then explored the first step of ...
11-06-2014
Refresher on Adobe Analytics’ Marketing Channels Reports: Part II
In the first part of this four-part series I discussed the evolution of marketing channel tracking at Adobe/Omniture and how the Marketing Channels reports originated. ...
10-28-2014
Refresher on Adobe Analytics’ Marketing Channels Reports: Part I
One of the key reasons that many companies use web analytics is to determine how visitors found their web properties—essentially which channel (email, display ads, ...
10-22-2014
Partial Fix for Losing Google’s Paid Search Terms
Last April Google stopped sharing search query data whenever a visitor clicked through from a paid search (AdWords) ad. This move came after the search ...
06-11-2014
Say Goodbye to Paid Search Terms from Google
Google’s official announcement confirmed the end of sharing paid search query data with web analytics tools such as Adobe Analytics. After Google removed organic search ...
04-30-2014
Check out the New Adobe Analytics App for iOS Mobile Devices
You may not have noticed last August that we released a brand new Adobe Analytics app on the Apple AppStore. I don’t want this accomplishment ...
11-25-2013
Now Get Mobile OS and Browser Details in Adobe Analytics
With most customers receiving more and more mobile traffic on their web properties, the need for more detailed information around mobile devices has grown significantly. ...
11-19-2013
How Google’s Expanded Search Encryption Impacts Adobe Analytics
Near the beginning of this month, Google quietly expanded its encryption of search activity to all organic search results, not just users who are signed ...
09-26-2013