
Adobe extends leadership in video: unleashing new AI-powered creation in Firefly, reinventing color for editors in Premiere
Adobe unveils new AI video tools in Firefly, Color Mode in Premiere, and Frame.io Drive to transform how creators make video.
04-15-2026

Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Learn more about Adobe's view on its creative apps and agentic AI —intelligent assistants that live inside your favorite creative tools, helping you move faster from idea to execution with personalized support, conversational control, and seamless orchestration across apps.
10-28-2025

Our vision for accelerating creativity and productivity with agentic AI
Adobe is sharing its vision for AI agents that will help people scale their impact across applications like Acrobat, Adobe Express, Photoshop, and Premiere Pro.
04-09-2025

Partnering to bring customers choice in AI models
Adobe is providing customers the choice to switch between Firefly models that are IP-friendly for production use and non-Adobe models that offer different aesthetic styles.
03-18-2025

New Structure Reference capabilities in Adobe Firefly bring a new level of creative control to ideation
Structure Reference enables users to easily apply the structure of an existing image to newly generated images instead of having to describe every detail.
03-26-2024

New Structure Reference capabilities in Adobe Firefly bring a new level of creative control to ideation
Structure Reference enables users to easily apply the structure of an existing image to newly generated images instead of having to describe every detail.
03-26-2024

Adobe Firefly Generative AI & Adobe Express to inspire millions to create in partnership with Google
Adobe is bringing Firefly and Adobe Express into Bard, Google’s experimental conversational AI service. Users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly generated images directly in the Bard platform.
05-10-2023