Stephanie Overby
The digital economy: Trends, challenges and opportunities for the year ahead
Pivot. The Association of National Advertisers (ANA) crowned this the 2020 word of the year and few digital leaders would disagree. As the COVID-19 pandemic ...
02-23-2021
7 ways COVID-19 has changed B2B customer experience in 2021
A global pandemic shook the nature of selling, buying, and marketing for B2B organizations in several ways that will permanently shape their evolution in the ...
10-28-2020
NCR: From ‘cash register’ company to digital leader
When Bill VanCuren joined NCR in 1984 the then-century-old, Dayton, Ohio-based computer manufacturing company was focused on maintaining its position and brand image as the ...
09-10-2020
Marketing & IT come together to transform Capgemini’s customer engagement during COVID-19
When Shade Vaughn joined Capgemini North America as CMO three years ago, one of the first key stakeholders he met was Charlie Li, executive vice ...
08-27-2020
How New York Life’s IT chief is helping sales and marketing navigate a post-COVID-19 world
Dave Castellani was so passionate about eliminating the walls between IT and the rest of the business that when he took over the technology function ...
07-29-2020
McKinsey Research: How COVID-19 Is Impacting Consumer Behavior
For marketers and other digital business leaders, the COVID-19 crisis has brought up many questions regarding the thoughts and behaviors of American consumers—and answers are ...
04-01-2020
A New Era Of Emerging Technologies: Welcome To The Age Of Intelligence
If it wasn’t clear how critical customer experience (CX) is to business success in the digital age, Harley Manning, Forrester’s VP and research director serving ...
02-03-2020
Retail In 2020: Here Are 7 Trends You Can Expect
When you think about the wayconsumers shopped just five years ago versus today, the changeshave been dramatic. Looking to theyear ahead, expect the evolution to ...
12-15-2019
Forrester’s 5 CX Predictions For 2020
Is anyone going to argue against the strategic value that great customer experience (CX) gives businesses in 2020? Unlikely.
11-17-2019
The Future of Creativity: 5 Trends to Watch
Advertisingin the digital age gives brands an unprecedented ability to reach and targetindividuals. But that’s only half the story.
10-10-2019
Creativity Is A Craft & Mindset, Says IBM iX Global Chief Creative Officer
IBM was oneof the first U.S. companies to recognize the business value of design when, in1956, then-CEO Thomas Watson Jr. hired architect and industrial designer ...
10-04-2019
5 Trends That Are Redefining Advertising
Just how do youengage with consumers who are being constantly bombarded with texts and tweets,emails and social media likes, push notifications and AI bots at ...
09-01-2019
