Trevor Paulsen
Adobe Analytics Helps Retailers Bridge Online Shopping and Physical Stores
Retailers are coming off a busy season. Adobe Analytics—used by 8 of the top 10 global Internet retailers to understand how customers shop—shows a final ...
01-14-2020
Adobe Analytics Introduces Attribution IQ
At Cannes Lions this week, the big theme will be around the powerful force that creativity is in today’s world. For Adobe, we couldn’t agree ...
06-18-2018
Adobe Analytics Introduces Attribution IQ
At Cannes Lions this week, the big theme will be around the powerful force that creativity is in today’s world. For Adobe, we couldn’t agree ...
06-18-2018
Adobe Levels the Playing Field in March with #HackTheBracket
For the first time ever, and just in time for the college basketball tournament, Adobe is opening its best-in-class analytics solution, Adobe Analytics, to the ...
03-12-2018
Google AMP: One Year Later
The numbers are in, and consumers have given Google’s Accelerated Mobile Pages (AMP) initiative a thumbs-up. At Mobile World Congress in Barcelona, Adobe Digital Insights ...
02-23-2017
The Power of Segmenting and Why Specificity Matters: Introducing Segment Comparison
Segmenting is a core strategy that is crucial to any marketer’s success. As not all customers have the same characteristics or behave in the same ...
08-17-2016
Machine Learning and Unstructured Data: The New Peanut Butter on Toast
Businesses typically operate on structured data. However, in the Internet era, most data that is available to businesses is unstructured, commonly stored as text from ...
03-28-2016
Adobe Analytics for the Accelerated Mobile Pages Project
If you haven’t yet heard about the Accelerated Mobile Pages (AMP) Project, it is a really ambitious initiative focused on one goal: creating a better, ...
02-24-2016
Is Paid Search Cannibalizing Your Natural Search?
Here are a couple of common questions I get from digital marketers: “Are my paid search keywords cannibalizing my natural search keywords?” And “How much ...
03-19-2013
Combining Statistics, SiteCatalyst, and Test&Target for Massive Conversion Lift
Both SiteCatalyst and Test&Target are amazing and powerful tools that allow a digital marketer to better understand the traffic on their site and test their ...
09-25-2012
Attribution Modeling: It’s Like Ultimate Frisbee
Ultimate Frisbee is one of the favorite lunch-break past times of many Adobe Consultants. If you’re not familiar with the game, it’s actually pretty simple. ...
07-24-2012
Using SiteCatalyst to Build Media Mix Models
Adobe’s Digital Marketing solutions are now opening doors to predictive marketing optimizations that were previously only available to huge companies that spend millions of dollars ...
06-05-2012
