Creativity

Collage of images created using Adobe Firefly.
adobe max

Adobe advances creative ideation with the new Firefly Image 3 Model

The new Adobe Firefly Image 3 Model — available as of today in beta in the Firefly web app, Adobe Photoshop, and in Adobe InDesign — brings new levels of creative expression and control to all.

04-23-2024

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Still image from the Sundance film “Jimpa”.

How I Cut This

Sundance 2025: Editor Bryan Mason on the making of “Jimpa”

“Jimpa” is an expansive family portrait centered on the titular character, Jimpa, an aging, hedonistic patriarch living loud and proud in Amsterdam’s vibrant gay community.

02-12-2025

A screenshot of a computer showing Adobe Firefly.

News

Meet Firefly Video Model: AI-Powered creation with unparalleled creative control

Adobe launches Firefly Video Model, offering IP-friendly generative AI video creation with advanced controls for seamless creative workflows and commercial safety.

02-12-2025

Image of an A-Bot created using Project Neo.

Design

Easily create 3D designs with Project Neo, now in public beta

Project Neo is the new intuitive 3D design tool for your brand work.

02-12-2025

Image of an add for Gelato created using Adobe Illustrator.

Creativity

Illustrator innovation: Now up to 10x faster and the most powerful tools to give you a creative edge

Illustrator delivers faster speeds and more innovation.

02-12-2025

Image of a woman created using native 3D in After Effects.

3D

Motion design made faster: The impact of native 3D in After Effects

Teams from Adobe and Maxon came together to showcase the power of native 3D integration in Adobe After Effects for motion design workflows.

02-11-2025

abstract image of a face with colourful shapes floating around, symbolic of creativity and innovation.

APAC

AI in focus: Lessons from the last year and a guide for the future

Discover AI's impact in 2024, what’s next for 2025, and tips for integrating it responsibly into your workflows.

02-05-2025

AI created image of a city scape, technology and people in business.

Artificial Intelligence

AI, creativity and regulation: The three big questions we need answered

Discover how AI is reshaping creativity, the challenges of regulation and the role of tools like Adobe’s Content Credentials in ensuring authenticity and ethical innovation.

02-05-2025

Still image from The Korean-Canadian director’s one-minute film, What Did They Say?

Awards

Filmmaker Kevin Jin Kwan Kim shares personal stories about the immigrant experience

Adobe MAX Creativity Award honoree for Storytelling used Adobe Creative Cloud apps to create his winning short film "What Did They Say?"

02-04-2025

A room with green machines and objects Description automatically generated

3D

Introducing unmetered access to Substance 3D Assets: Access what you need, when inspiration strikes

Adobe Substance 3D subscribers now have unmetered access to the full library of nearly 20,000 materials, models, and lighting environments without point management.

01-29-2025

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Insights and Inspiration

Creativity with AI: New report imagines the future of student success

Adobe and Advanis released the Creativity with AI in Education 2025 Report, which offers valuable insights into how fostering creativity in the classroom can enhance academic achievement, career readiness, and personal growth for students.

01-22-2025

Meet Manal Elias, mixed media master and Adobe MAX Creativity Award honoree

Awards

Meet Manal Elias, mixed media master and Adobe MAX Creativity Award honoree

Creative director’s designs for VidCon 2024 earn award for Mixed Media

01-16-2025

Live Co-Editing in photoshop.

Photoshop

Photoshop unlocks creative collaboration with Live Co-Editing, join the private beta!

Sign up for the private beta for Live Co-Editing! Try this new innovation, invite others to edit and collaborate together simultaneously, and share your feedback.

01-14-2025

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