Adobe named on Interbrand’s Best Global Brands list (again!)
Interbrand today announced the Best Global Brands list of 2022, and we’re honored to be named one of the Top Rising Brands for the seventh year in a row, landing at number 21.
As Adobe approaches our 40th anniversary, we have the opportunity to reflect on how we’ve distinguished ourselves by always looking around the corner, to make transformational moves that bring both the company and the industry forward. Over the past four decades, our innovations have impacted billions of people across the globe and empowered them to create and share their stories.
Dynamic digital experiences are shaping every aspect of our lives, and it has always been our mission to Change the World Through Digital Experiences. We are and continue to be committed to building a company that does the right thing by focusing on people, purpose and community. This core set of values has guided our evolution and growth, and continues to inspire over 26,000 global employees to focus on having more impact on the world around them.
We are thrilled to again make Interbrand’s Best Global Brands list, one of the most respected rankings of brand value in the industry, assessing how well a brand is known, how well it is regarded, and how much it contributes to the company’s overall financial success. Interbrand’s esteemed list highlights the brands who have shown agility and resilience amidst volatility and disruption and made transformational moves in the last year, and we’re proud to be among them.
Adobe CMO and EVP, Corporate Strategy & Development, Ann Lewnes, spoke with Interbrand about the rising expectations for brands in today’s digital-first age, and why investing in your brand contributes to long-term business growth: “Above all, our track record of innovation, transformation and continuous reinvention is grounded in our purpose. Over the past four decades, our innovations have touched billions of people across the globe and empowered them to create and share their stories. That is core to our DNA and will continue to define our future growth.”
We first appeared on Interbrand’s Best Global Brands List over a decade ago in 2009 at number 95, and we’re proud to say we’ve been rising ever since. Find out more about what makes Adobe a Best Global Brand here.
Adobe was recently named to Fast Company’s Best Workplace for Innovators and Fortune’s Best Workplaces in Tech lists. The strength of our brand is a testament to our belief that by harnessing the best of Adobe — our people, platform, creativity, and innovation — we can continue to make meaningful, lasting change in the world.