From deepfakes to digital trust: Singapore's vision for responsible AI and verified content
Singapore’s vision for responsible AI focuses on building digital trust through ethics, transparency, and content authenticity, in partnerships with Adobe to ensure AI is both innovative and trustworthy.
09-30-2025
The Future of UK Creativity: Safeguarding Creators in the Era of AI
Read about Adobe’s recommendations to empower creators with tools that enhance their capabilities while giving them greater control over their intellectual property
05-15-2025
AI in focus: Lessons from the last year and a guide for the future
Discover AI's impact in 2024, what’s next for 2025, and tips for integrating it responsibly into your workflows.
02-05-2025
Authenticity in the age of generative AI: Insights from Henry Ajder
AI advisor Henry Ajder unpacks how tools like Content Credentials are shaping a generative AI future grounded in trust and authenticity.
01-29-2025
Rebalancing trust in favour of AI’s potential
At Adobe’s Best of Summit Sydney, industry experts unpacked responsible innovation in the AI era.
08-02-2024
Restoring trust in AI-generated content requires many hands
A panel of marketers, artists, academics, and technologists come together to discuss the impact of AI-generated content and the pathways to improved transparency and trust.
05-10-2024
Adobe’s annual Corporate Social Responsibility Report — Harnessing the best of Adobe
Adobe releases 2023 Corporate Social Responsibility Report, providing a deep dive into the ways we’re making a difference in our communities.
04-30-2024
Generation AI: Building a foundation for ethical content with Andy Parsons
Building a strong foundation for the responsible development and use of generative AI has become crucial for businesses.
04-10-2024
Adobe Summit 2024: Expanding access for Content Credentials to enterprises, brands and consumers
At Adobe Summit, we’re sharing details on new and expanded integration of Content Credentials into our Creative and Enterprise applications to address this need for businesses everywhere.
03-26-2024
Seizing the moment and driving adoption for Content Credentials in 2024
Read more for the progress we’ve seen with Content Credentials across the Content Authenticity Initiative (CAI) and the foundational open standards consortium the Coalition for Content Provenance and Authenticity (C2PA).
01-26-2024
Adobe MAX 2023: Milestone wave of Content Credentials adoption with industry partners Microsoft, Leica Camera, Nikon, Publicis Groupe, and more
Microsoft adds icon to AI-generated images in Bing, Publicis plans to integrate across its 90,000 employees, and Leica previews Content Credentials in upcoming M-11P camera
10-10-2023
Building safe, secure, and trustworthy AI: Adobe’s commitments to our customers and community
Read on for how Adobe plans to support the White House Voluntary AI Commitments to promote safe, secure, and trustworthy AI
09-12-2023