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The Future of UK Creativity: Safeguarding Creators in the Era of AI
Read about Adobe’s recommendations to empower creators with tools that enhance their capabilities while giving them greater control over their intellectual property
05-15-2025
Our vision for accelerating creativity and productivity with agentic AI
Adobe is sharing its vision for AI agents that will help people scale their impact across applications like Acrobat, Adobe Express, Photoshop, and Premiere Pro.
04-09-2025
Looking Ahead to the AI Action Summit: Seizing the AI Opportunity
With the upcoming AI Action Summit, we see key areas where governments from around the world and industry can come together in ensuring AI innovation thrives in the right way for everyone.
02-07-2025
Adobe Creative Residency: Expanding opportunity for the next generation of creators
This week we announced our next cohort of Adobe Creative Residents. Adobe's Creative Residency program aims to empower the next generation of creators by providing them with opportunities to learn, develop, and showcase their creative work. The program has expanded through a multi-year collaboration with world-class art institutions, including the Museum of Modern Art (MoMA) in New York, the Victoria & Albert Museum (V&A) in London, the Museum of Art & Photography in Bangalore, the National Museum of Art Japan, and The Museum of Image and Sound in Sao Paulo.
01-14-2025
Bringing creativity to life: Make anything quickly and easily with Adobe Express
Adobe Express. The quick and easy create-anything app that empowers everyone to promote their ideas, passions, and business – with generative AI-powered features.
11-11-2024
Adobe’s AI and the Creative Frontier Study reveals creators' views on the opportunities and risks of generative AI
For our inaugural AI and the Creative Frontier Study, we surveyed over 2,000 creative professionals in the U.S. to explore their evolving relationship with generative AI. The findings reveal that while creators mostly see benefits like time savings and support in brainstorming with this transformative technology, they also demand greater transparency and control over their content.
10-08-2024
Introducing Adobe Content Authenticity: A free web app to help creators protect their work, gain attribution and build trust
Adobe is excited to announce a new free web app, Adobe Content Authenticity, which is designed to help creators protect and gain proper attribution for their work with Content Credentials.
10-08-2024
Authenticity in the age of AI: Growing Content Credentials momentum across social media platforms, AI companies and rising consumer awareness
We are in a boom time for viral deepfakes. From celebrities to presidential candidates, manipulated images – and allegations of such – are becoming ubiquitous, which is escalating concerns and misunderstandings over the authenticity and trustworthiness of all digital content. As the U.S. election approaches, the risk of high stakes deepfakes to spread rapidly and sway public opinion underscores the urgent need for adoption of tools that make it easy for consumers to critically evaluate the content they encounter online. In addition, promoting media literacy is essential to help people recognize the existence (and dangers) of deepfakes and effectively use these tools to avoid being misled.
09-18-2024
Adobe for all week 2024 — Unleashing the power of our collective belonging
This week, we are thrilled to bring our community together to celebrate our annual Adobe for All Week — a time dedicated to honoring the diverse tapestry of perspectives that make Adobe an exceptional place to work and fuel the innovations that propel our company, industry, and ultimately, our world, forward.
09-18-2024
New Structure Reference capabilities in Adobe Firefly bring a new level of creative control to ideation
Structure Reference enables users to easily apply the structure of an existing image to newly generated images instead of having to describe every detail.
03-26-2024
MAX London: Your ticket to creativity unleashed
Whether you attended last year’s official launch or a newcomer, MAX London 2024 promises an exhilarating experience for all. Join us April 23.
03-12-2024
Alessia Russo & Khiara Keating will lead us into a new era of storytelling for the Adobe Women’s FA Cup
Announcing Adobe as lead partner for The Football Association (The FA) for The Women’s FA Cup. The partnership will elevate the women’s game by inspiring the players, clubs and creators to tell and share their stories with the world.
03-04-2024