Brad Rencher
In his role as executive vice president and general manager, Brad drives the vision for Adobe’s Digital Marketing business, one of the world’s largest enterprise SaaS businesses. He leads the global product and business organization responsible for building Adobe Experience Cloud — the most integrated set of solutions to build campaigns, manage advertising, and gain deep intelligence for business. Under his leadership, Adobe Experience Cloud has experienced exponential growth and has been touted as the industry leader by Forrester and Gartner, among others. A sought-after thought leader, Brad speaks at several key industry events such as Advertising Week in New York, Cannes Lions Festival, and dmexco.

A Holistic View of Your Customers Is Now Available in 4D
A 360-degree view of the customer — it’s seen as the holy grail of marketing. But the reality is that with the technology most companies ...
01-03-2019

Adobe Expands Customer Experience Leadership with Addition of Marketo
If you were a fly on the wall in all the conversations I’ve had with our customers throughout the past year, you would hear first-hand ...
10-31-2018

Reimagining Customer Experience Management with the Open Data Initiative
Digital Transformation has become the mandate for CEOs in every boardroom to compete and win today. Enterprises are focusing on driving digital transformation across all ...
09-24-2018

Adobe Expands Customer Experience Leadership with Addition of Marketo
If you were a fly on the wall in all the conversations I’ve had with our customers throughout the past year, you would hear first-hand ...
09-21-2018

Adobe Completes Acquisition of Magento Commerce
Few things get me more excited than adding great technology and exceptional talent to the Adobe family, so I’m delighted to announce that today marks ...
06-19-2018

Adobe Completes Acquisition of Magento Commerce
Few things get me more excited than adding great technology and exceptional talent to the Adobe family, so I’m delighted to announce that today marks ...
06-19-2018

Adobe Brings Leading Commerce Platform Magento to Experience Cloud
I am excited to share some big news – today, Adobe announced that the company has entered into a definitive agreement to acquire Magento Commerce,**__ ...
05-22-2018

Adobe Brings Leading Commerce Platform Magento to Experience Cloud
I am excited to share some big news – today, Adobe announced that the company has entered into a definitive agreement to acquire Magento Commerce,****a ...
05-21-2018

Make Experience Your Business
I’m about to tell you something that won’t shock you: We’re smack in the middle of a major disruption. You know it, because it impacts ...
11-20-2017

Adobe Completes Acquisition of TubeMogul
Today we closed our acquisition of TubeMogul. We’re thrilled to welcome TubeMogul to the Adobe family, and to reveal how, with this acquisition, we’ll transform ...
12-19-2016

‘People-Based’ Data Is Puncturing Classic Marketing Myths
Moms have a lot to teach us about the future of marketing.
03-19-2016

How This Olympic Sport Can Boost Creative Thinking
This story originally appeared as a contributed piece in Fortune.
03-02-2016