Madhuri Murlikrishnan
Head of Product Partnerships, Adobe Video Products
Madhuri leads overall Business strategy for the Adobe Video Partner Program as part of the Video Product leadership team. Her team oversees the Technology Partners encompassing Hardware Partners, Software/plug-in Partners, Camera Partners, Media Asset Management and Storage to name a few alongside Solution Partners that consists of System Integrators. This team is on a path to create one holistic Program to fuel joint innovation with Partners and empower end customers in their video creation journey.
Movie poster for “Laapataa Ladies”

Customer Stories

Editing India’s official entry for the 2025 Oscars with Adobe Premiere Pro: Spotlight on “Laapataa Ladies”

Follow the misadventures of two young newly-wed brides who are accidentally swapped during a cross-country train ride to their respective in-laws. Released theatrically in March 2024, “ Laapataa Ladies” (translation: Lost Ladies) was praised for its story, screenplay, and cast performances, winning Best Film (Critics' Choice) at the Indian Film Festival of Melbourne and being selected as the Indian entry for the Best International Feature category of the 2025 Oscars. We spoke to the film’s editor, Jabeen Merchant, about how she used Premiere Pro to edit the movie — currently streaming on Netflix.

10-18-2024

Movie poster from 12th Fail“, a Bollywood movie that struck a chord with audiences and critics alike.

news

Crafting Bollywood cinematic mastery with Adobe Premiere Pro: Spotlight on “12th Fail”, a true story

Adobe Premiere Pro and the surrounding video ecosystem of additional tools, plugins, and third-party integrations is used by filmmakers around the world. In this article, we take an exclusive look behind the video editing process of 12th Fail, a Bollywood movie that struck a chord with audiences and critics alike.

06-28-2024

Image of clapperboard used in film.

Customer Stories

Behind the scenes of India’s Gen Z media organization Yuvaa, recipients of the Adobe Film & TV Fund

Earlier this year, we announced the first-ever Adobe Film & TV Fund across the Americas and India to support creators and filmmakers from diverse backgrounds. As part of this initiative, we are collaborating with a cohort of global organizations that share our commitment to empowering underrepresented communities. We’re putting the spotlight on one of the announced organizations in the inaugural Adobe Film & TV Fund and find out how they use Adobe Premiere Pro and its surrounding video ecosystem for very effective storytelling.

06-27-2024

Screen shot of Enhance Speech.

news

Enhance your video editing workflows with the power of the Adobe Video Ecosystem

Adobe Premiere Pro, the industry leading editor, is made better by the surrounding Adobe Video ecosystem: We work closely with key partners to enhance your end-to-end video workflows.

02-22-2024

Screen shot of Premiere Pro

news

Adobe upgrades Premiere Pro social and video publishing features; adds new Facebook, TikTok and YouTube integrations

New video and social media export features makes it easier than ever to create and share content across platforms.

10-10-2023

Adobe Video Partner Program

news

Introducing the Adobe Video Partner Program

We’re introducing a new Adobe Video Partner Program. With a holistic approach across all Adobe video tools, this program fuels joint innovation and empowers customers throughout their content creation lifecycle — from development through production, post-production, and distribution.

04-11-2023

Illustration of people working

news

Maximize value from your Creative Cloud subscription

MAX is here & Creative Cloud is getting a host of features & improvements that help you make the most of your subscription. Here’s what’s new.

10-26-2021

Illustrative banner for collaboration with Cloud Documents in Adobe Creative Cloud.

Digital Transformation

Modern creative collaboration with cloud documents

In a recent workflow benchmarking, Cloud Documents proved to be over 2x faster than other methods. Learn how cloud docs help you be more productive.

03-18-2021

Online creative collaboration & remote working

Adobe MAX

Creativity meets collaboration: New features for Creative Cloud

Creatives are constantly having to adapt, and that’s truer now than ever before – finding effective ways to improve collaboration across distances has become critical ...

10-20-2020