The Latest News
Introducing Adobe Firefly, a family of generative AI models for creative expression. Imagine. Connect. Create. It’s inspiration time, all the time.
Adobe Summit Sneaks showcase visionary new commerce and marketing AI innovations
Every year, Adobe’s “Sneaks” events offer an exciting glimpse at the future – straight-from-the-labs employee projects that use Adobe technologies to create next-generation customer experiences. At Adobe Summit 2023, Sneaks are returning in person – co-hosted by actress and comedian Tig Notaro – to showcase Adobe’s latest innovations for a live audience in Las Vegas.
03-22-2023
Bringing Generative AI into Creative Cloud with Adobe Firefly
Introducing Firefly, a new creative generative AI service with a primary focus on image and font generation first with Firefly-powered capabilities into products across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express next.
03-21-2023
Reimagining Our Video and Audio Tools with Adobe Firefly
The latest innovations from Adobe Firefly.
04-17-2023
How Camden Town WFC created a winning brand and doubled its following with Adobe Express
Camden Town WFC are winning on the pitch and their brand is thriving off it too thanks to Adobe Express Premium.
12-11-2025
Creative Cloud Pro brings new tools and creative controls
Adobe is renaming Creative Cloud All Apps to Creative Cloud Pro, which includes all the creative applications you depend on plus new tools and capabilities.
07-01-2025
Our vision for accelerating creativity and productivity with agentic AI
Adobe is sharing its vision for AI agents that will help people scale their impact across applications like Acrobat, Adobe Express, Photoshop, and Premiere Pro.
04-09-2025
Looking Ahead to the AI Action Summit: Seizing the AI Opportunity
With the upcoming AI Action Summit, we see key areas where governments from around the world and industry can come together in ensuring AI innovation thrives in the right way for everyone.
02-07-2025
Adobe Creative Residency: Expanding opportunity for the next generation of creators
This week we announced our next cohort of Adobe Creative Residents. Adobe's Creative Residency program aims to empower the next generation of creators by providing them with opportunities to learn, develop, and showcase their creative work. The program has expanded through a multi-year collaboration with world-class art institutions, including the Museum of Modern Art (MoMA) in New York, the Victoria & Albert Museum (V&A) in London, the Museum of Art & Photography in Bangalore, the National Museum of Art Japan, and The Museum of Image and Sound in Sao Paulo.
01-14-2025
All-new photography innovations and pricing updates
Adobe is committed to supporting the photography community with the best tools and resources. On Jan 15, 2025, Adobe will be updating the Photography plans & pricing.
12-15-2024
Bringing creativity to life: Make anything quickly and easily with Adobe Express
Adobe Express. The quick and easy create-anything app that empowers everyone to promote their ideas, passions, and business – with generative AI-powered features.
11-11-2024
Adobe’s AI and the Creative Frontier Study reveals creators' views on the opportunities and risks of generative AI
For our inaugural AI and the Creative Frontier Study, we surveyed over 2,000 creative professionals in the U.S. to explore their evolving relationship with generative AI. The findings reveal that while creators mostly see benefits like time savings and support in brainstorming with this transformative technology, they also demand greater transparency and control over their content.
10-08-2024
Introducing Adobe Content Authenticity: A free web app to help creators protect their work, gain attribution and build trust
Adobe is excited to announce a new free web app, Adobe Content Authenticity, which is designed to help creators protect and gain proper attribution for their work with Content Credentials.
10-08-2024
Bridging the digital and creative divide with the launch of the Adobe UK Community Fund
Adobe launches Adobe Community Fund in the UK in partnership with London Community Foundation and Berkshire Community Foundation
10-02-2024
Authenticity in the age of AI: Growing Content Credentials momentum across social media platforms, AI companies and rising consumer awareness
We are in a boom time for viral deepfakes. From celebrities to presidential candidates, manipulated images – and allegations of such – are becoming ubiquitous, which is escalating concerns and misunderstandings over the authenticity and trustworthiness of all digital content. As the U.S. election approaches, the risk of high stakes deepfakes to spread rapidly and sway public opinion underscores the urgent need for adoption of tools that make it easy for consumers to critically evaluate the content they encounter online. In addition, promoting media literacy is essential to help people recognize the existence (and dangers) of deepfakes and effectively use these tools to avoid being misled.
09-18-2024
Adobe for all week 2024 — Unleashing the power of our collective belonging
This week, we are thrilled to bring our community together to celebrate our annual Adobe for All Week — a time dedicated to honoring the diverse tapestry of perspectives that make Adobe an exceptional place to work and fuel the innovations that propel our company, industry, and ultimately, our world, forward.
09-18-2024